Last Wednesday I did my usual ‘I’m just going into to town to pick up a few bits, I’m not going to buy anything other than what I need’ spiel & of course, predictably, I found myself shuffling around the North Laines snooping around the Vintage Boutiques & Flea Markets. It was absolutely freezing that day though so I didn’t stay out too long but in the short amount of time I was out I had bought a 1940’s Wool check jacket, a Pendleton Woolen skirt (I think it’s probably 60/70s but their stuff is always pretty classic), a bamboo shelving unit & an amazing little 1940’s Make up booklett on how to look like the Starletts of Hollywood. Tusk!
I thought I would share some photos that of the booklett as it really is charming plus it spurred me on to delve a little deeper into the world of Max Factor..
I think it is dated from about 1940, which is fantastic! It’s in pretty good shape but I do keep it tucked away in my dressing table draw for safe keeping. As you can see on the front cover there are all the actresses of the day – Joan Crawford, Barbara Stanwyck, Frances Dee, Myrna Loy, Andrea Leeds & Rosalind Russel to name but a few. Fortunatly throughout the book these gorgeous ladies are named like the photo below. It also gives a list of what colour they wear depending on hair colour Blonde, Brunette & Titian (red head – which I had to google!)
This ‘Colour Harmonizing’ & ‘how to’ was an innovation of the Max Factor and his Academy.
Max Faktor, one of ten children, started his career as a wig maker & chemist in Russia. He specialised in mostly theatrical make up & later became a favourite with the Russian Royal Family & Nobility. He gave advise on cosmetics & travelled with the Imperial Russian Grand Opera. In 1904, Max Factor and his family moved to the United States. The World Fair in St.Louis gave him the opportunity to try out his products on the American market. In 1908 he moved onto Los Angeles where he knew his training & passion for make up would be appreciated. The film industry was the place for Max to develop his products further & in 1914 he pioneered make up specifically for the movies – it was lighter, didn’t cake up on the skin & translated better for close up shots. This ‘flexible grease paint’ brought stars of the Silver Screen to his studio & by 1920 he released his first widely available product range, claiming in the advertising campaign that ‘every girl could look like a movie star by using Max Factor makeup’.
The whole way through you are advised on moisturing, cleansing, how to apply Powder, Rouge, Eye Make up & also how to contour (picture below)
In 1938 he introduced ‘Pan-Cake’ Make up to the masses & his ‘True Colour’ Lipstick help him become a Global name in the growing world of cosmetics.
His belief in individual colour pallets specifically designed for you & providing colour charts gave women the chance to tailor their make up. His ‘Colour Harmony’ techniques are believed to be the foundations of much of the industry today.
I am completely in love with the whole booklett & you can still visit the Max Factor building in Hollywood which is now a vast museum of everything Movies!(one day huh?)
I’ll leave you with a clip from ‘Cover Girl’ with Rita Hayworth, it’s great for giving you a glimpse into a Max Factor make over! Colour Pallet & everything!
Love VV x
‘Every girl has the right to Rouge!’ ~ Max Factor